The Downtown Beloit Association is a collaboration of property owners, business people and community volunteers who have jointly committed to the mission of revitalizing and managing Beloit's Central Business District, utilizing the Main Street Four-Point approach as established by the National Trust for Historic Preservation. The Main Street Approach is a community-driven, comprehensive methodology used to revitalize older, traditional business districts and the underlying premise is to encourage economic development within the context of historic preservation in ways appropriate to today's marketplace. Main Street advocates the rebuilding of traditional commercial districts based on their unique assets: distinctive architecture, a pedestrian-friendly environment, personal service, local ownership, and a sense of community.